Cover of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim.

Blue Ocean Strategy

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W. Chan Kim

14 min read
12 insights
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overview

What’s inside


Redefine market boundaries for unparalleled success. Discover strategies to outperform rivals.


You’ll learn


• How to turn market competition obsolete


• Strategies to balance innovation and value


• Keys to overcoming organizational hurdles


• Why continuous innovation is crucial


About the author


W. Chan Kim and Renée Mauborgne, leaders of the INSEAD Blue Ocean Strategy Institute, revolutionized strategy with their global bestseller. Esteemed strategy gurus, their innovative work has reshaped business thinking.