Cover of Marketing 4.0: Moving From Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

Marketing 4.0

Summarized key ideas & insights

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

13 min read
10 insights
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overview

What’s inside


Learn how to navigate a rapidly evolving marketing landscape. Gain an insight into boosting consumer engagement in a world where traditional tactics no longer suffice.


You’ll learn


• How the customer path has evolved digitally


• The power of women in purchasing


• Secrets to delivering the ultimate WOW! experience


• Strategies to transition from traditional to digital


About the author


Philip Kotler is the "father of modern marketing" and the author of over 50 marketing classics. Collaborating with Hermawan Kartajaya and Iwan Setiawan, experts in their field, they create a guide around the digital marketplace.