Moving From Traditional to Digital
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
13 min read
Are you wondering how customer psychology works in this connectivity era? Looking for ways to market your brand more profitably and increase brand loyalty among your target market? If yes, then this book provides a solution to the questions you’ve been asking about marketing. It was authored by three marketing geniuses who have dedicated most of their lives to studying and teaching the principles of effective marketing. Here is a brief explanation of the authors and why they are qualified to advise you. Philip Kotler is a Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is ranked by the Wall Street Journal as one of the top six most influential business thinkers and has received numerous awards for his contribution to business and marketing. Hermawan Kartajaya is the founder and Executive Chairman of MarkPlus, Inc., and is one of the “50 Gurus Who Have Shaped the Future of Marketing,” according to the Chartered Institute of Marketing, United States. Iwan Setiawanserves as the Chief Operating Officer of MarkPlus, Inc. (www.markplusinc.com), where he helps businesses design their marketing strategies. “The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era.” ~ Hermann Simon, Founder and Chairman, Simon-Kucher & Partners In Marketing 4.0, you will find modern strategies you can use to enhance your marketing and gain more market share.